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Privacy Policy

Effective Date: May 2023

This Privacy Policy outlines how SerenaFlow ("we" or "us") collects, uses, and manages your personal information when you visit our website www.serenaflow.com (the "Site"). It details the types of information we collect from you during your online interaction with us and how we utilize that information. Please note that this policy does not apply to information gathered offline or through other means, such as phone, mail, or live events.

Acceptance and Changes to the Privacy Policy

By using this Site, you consent to the terms of this Privacy Policy. As the online environment evolves, we may update this policy in the future. Any changes will be posted on this page with an updated "Effective Date." Your continued use of the Site signifies acceptance of any modifications made to this policy.

How We Collect and Use Information

We may collect and store personal information you provide while using the Site (e.g., during registration, purchases, or when subscribing to our content). The information may include your name, email address, postal address, and payment details. This data is submitted voluntarily by you.

Additionally, we may collect data that is generated automatically as you browse the Site, such as information about your device's connection to the Internet, which helps us enhance your browsing experience and monitor site traffic. We may use cookies and web beacons to collect information. Cookies are small files placed on your device to help us track usage patterns, deliver targeted advertisements, and save your preferences. Web beacons (also known as "transparent GIFs") may be used to monitor site traffic or count users who have opened certain emails.

We use the collected data to customize features, send you relevant offers, and provide you with tailored advertising through various means, including email, direct mail, phone, or SMS. We may also share your information with trusted third parties, such as service providers or advertisers. If you do not want us to use your information for these purposes, you can request removal by contacting our Online Privacy Coordinator at the address provided at the end of this policy.

Please be cautious when sharing your personal information on public forums, message boards, or chat areas on the Site, as we cannot control how others may use that information.

Third-Party Advertising and Links

Our Site may include advertisements from third-party advertisers who may use cookies, email, or web beacons to collect information about your browsing habits. These third-party advertisers have their privacy policies, which may differ from ours. We encourage you to review their privacy policies if you have any concerns.

The Site may also contain links to external websites, and if you access these third-party sites, their privacy policies govern how they handle your information. We are not responsible for the privacy practices or content of these external websites.

Cooperative Relationships with Third-Party Providers

Some content, products, or services available on our Site may be offered in collaboration with third-party providers. In such cases, we may share the information you provide, or that is collected during your visit, with our partner. If you have any concerns or questions about the privacy policy of one of our partners, please reach out to them directly.

Legal Compliance and Business Transfers

We may disclose your information if required by law or to protect the rights, safety, or property of our users or the public. In the event of a business transfer, such as a merger or sale of assets, user information may be part of the transferred assets.

Google Analytics

We use Google Analytics Advertiser Features to optimize our services. This includes:

By enabling these features, we may use first-party cookies (like Google Analytics cookies) and third-party cookies (such as DoubleClick cookies) to gather data about your interactions with our Site. This information helps us refine our advertising and reach out to you if you leave the checkout process incomplete.

You can manage your cookie preferences through Google's ad settings or opt out via the Network Advertising Initiative's opt-out page.

Facebook Integration

As Facebook advertisers, we (not Facebook) may collect content or information from Facebook users that can be used in line with this Privacy Policy. We adhere to Facebook's Data Use Restrictions, ensuring that any data collected is used solely by authorized parties acting on our behalf.

We do not use Facebook advertising data for purposes like retargeting, merging data across multiple campaigns, or sharing it with external networks. Data obtained from Facebook is treated confidentially and securely.

General Data Protection Regulation (GDPR)

The GDPR, effective May 25, 2018, protects the data of European Union (EU) citizens. While we do not specifically target our marketing towards the EU, we respect the GDPR if the data you provide falls under its regulations.

If you are a resident of the European Economic Area (EEA), you have rights regarding access, correction, deletion, portability, and restriction of your data. To exercise these rights, please contact us at support@serenaflow.com.

California Consumer Privacy Act (CCPA)

The CCPA, effective January 1, 2020, safeguards the personal data of California residents. Although our company does not currently meet the thresholds for mandatory CCPA compliance, we will adhere to its requirements if applicable in the future.

California residents may request disclosure of collected personal information, opt out of data sharing, or request data deletion. For such inquiries, please contact us at support@serenaflow.com.

Children's Privacy Statement

We are committed to protecting the privacy of children under 13. This Site is not intended for children, and we do not knowingly collect personal information from users under the age of 13. If we become aware that we have inadvertently collected such information, we will promptly delete it.

Data Storage and Unsubscribe Policy

Your information is stored on a secure server used to deliver Site content and communications. Only authorized personnel managing these communications have access. Every email includes an unsubscribe link, allowing you to remove yourself from our mailing list at any time.

Disclaimer

We reserve the right to modify this Privacy Policy at any time. Any updates will be posted on this page. If you have any questions or concerns, please reach out to us at support@serenaflow.com.

This version maintains the comprehensive details of the original policy but is paraphrased to avoid any plagiarism concerns.